As well as providing a platform for breast cancer charities to raise awareness of their work and of the disease, BCAM is also a prime opportunity to remind women to be breast aware for earlier detection.
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History
Activities and events
Breast Cancer 2 Day
Susan G. Komen 3 Day For the Cure
Ride to Empower
Pink days
National Football League
Pink comic strips
Male breast cancer
Criticisms
Global Illumination
Cure as "Treatment" vs. "Prevention"