Estée Lauder Companies has arranged to have more than a dozen world-famous landmarks illuminated in pink light to draw attention to the importance of mammography screening for early diagnosis of breast cancer as well as the research for finding ways to cure and prevent breast cancerSome of these landmarks are:
Tokyo Tower lit up in pink on October 1, 2007 for National Breast Cancer Awareness Month
The greenhouse of Botanical Garden of Curitiba (Southern Brazil is illuminated in pink during October.
| The Harbour Bridge | Sydney | Australia |
| The Hangzhou Department Store | Hangzhou | China |
| Niagara Falls | Ontario | Canada |
| The Eden Project | Cornwall | England |
| The Majestic Hotel | Cannes | France |
| The French Affiliate Building | Paris | France |
| The Angel of Peace | Munich | Germany |
| City Hall | Reykjavik | Iceland |
| Azrieli Towers | Tel Aviv | Israel |
| Constantine's Arch | Rome | Italy |
| The Arena | Verona | Italy |
| Tokyo Tower | Tokyo | Japan |
| Freedom Tower at Miami Dade College | Miami, FL | USA |
| W Atlanta - Buckhead Hotel | Atlanta, GA | USA |
| W Atlanta - Midtown Hotel | Atlanta, GA | USA |
| W Atlanta - Downtown Hotel | Atlanta, GA | USA |
| W Atlanta - Perimeter Hotel | Atlanta, GA | USA |
| City Hall Square | Seoul | Korea |
| The Dam Square | Amsterdam | The Netherlands |
| The Skytower | Auckland | New Zealan |
